Pay per Click, also known as Cost per Click or PPC/CPC, is a form of online advertising that employs real-time bidding to direct traffic to websites.
In PPC Advertising, advertisers pay when an end user actually clicks an ad and reaches to advertiser website. On the other hand, publishers earn when an ad is clicked by an end user.
In fact, PPC Advertising has become quite popular in the online advertising world.
Today, we share with you 14 Best PPC Networks for Advertisers and Publishers.
Nowadays, lots of advertisers and publishers focus on PPC Advertising.
Moreover, PPC Networks or PPC Ad Networks have become a necessity for webmasters who want to profit by publishing ads using them.
PPC Networks function as a bridge between advertisers and publishers. Pay per Click Networks works as a 3rd party between them.
Advertisers join PPC Networks as they want more traffic for their products or services and invest in ads on the basis of PPC Model of advertising.
While publishers join PPC Ad Networks as they want to earn money and go on to place ads on their website or blog which pay them on PPC (pay per click) basis.
So, both Advertisers and Publishers need to join PPC Advertising Networks. When an end-user on Publisher site clicks on advertiser ads, the advertiser needs to pay for each successful valid click to the publisher.
PPC Advertising turns out to be an effective means of earning revenue for content wherein pay per click ads are placed on web pages where huge traffic is coming.
Publishers need to ensure that they can generate huge traffic to their website/blog so that they can earn good money with PPC Ads.